Brand history of Dove

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Dove’s history starts out with the creation of soap. In fact, no other skin/beauty care brand today produces soap in such large quantities as Dove does, and also the name of Dove as a company has been tied in with soap-making from the very beginning. When the company initially started in 1957, Dove started off as a soap company that was unlike all the other brands of its time. Surely, there have been toiletry brands that were much older and had been far more established names than Dove, but the younger company managed to face out from the remainder with one simple characteristic: moisture.

Dove quickly stood out from its competitors by producing soap that didn’t dry out skin but rather moisturized it. It was absolutely clear from the start that Dove was dedicated to making top quality products for its consumers. In time, Dove became to be called an organization which will be trusted when it came to personal care. Dove expanded gradually, building its catalog a bit at a time to feature more products to its tending line. Today, Dove sells hair care products along with skin care, bathing, and antiperspirant/deodorant products.




In 2004, Dove launched their Real Beauty Campaign, which supported the brand’s ideal of embracing the natural body. They were the first amongst all the primary global companies that embraced the thought of body positivity, and promoted self-care and self-love ideals above what was accepted as social norms. Dove as a company appeared to stay always over the curve, and even the brand’s marketing has continued to prove this point. Over the years, Dove’s packaging began to reflect its logo images—evoking simplicity, elegance, and gentleness. Over time, the Dove brand became easier to acknowledge, and it's now undoubtedly difficult to miss Dove within the supermarket aisle filled with other trending products.









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