Socio-psychology and consumer behavior

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"The social psychology of this century reveals a major lesson: often it is not so much the kind of person a man is as the kind of situation in which he/she finds himself and the type of people he/she finds himself that determines how he will act"

-Stanley Milgram

According to psychologist Gordon Allport, psychology uses scientific methods "to understand and explain how the thoughts, feelings, and behavior of people are influenced by the particular, imagined, or implied the presence of other masses." Essentially, psychological science is about understanding how each person's individual behavior is influenced by the social environment within which that behavior takes place.




You probably already realize that people can have a dramatic influence on the way you act and also the choices you create. Consider how you may behave in a very situation if you were on their lonesome versus if there have been others within the room.

The decisions you create and also the behaviors you exhibit might rely on not only what number of people are present but exactly who you're around. For instance, you're likely to behave much differently once you are around a gaggle of close friends than you'd around a gaggle of colleagues or supervisors from work.




Social psychology encompasses a good range of social topics, including:

-Group behavior
-Social perception
-Leadership
-Nonverbal behavior
-Conformity
-Aggression
-Prejudice

​It is very important to notice that psychological science isn't nearly viewing social influences. Social perception and social interaction are vital to understanding social behavior.

The way that we see people (and the way we expect they see us) can play a robust role during a large choice of actions and decisions. Just think for an instant about how you sometimes act differently during a public setting than you may if you were all by yourself. At home, you would possibly be loud and rambunctious, while publicly you would possibly be rather more subdued and reserved.

Why is this? Majorly because the people around us shape our thoughts, feelings, moods, attitudes, and perceptions. The presence of people can make a difference within the choices we make and therefore the actions we take.

While psychological science tends to be a tutorial field, the research that social psychologists perform includes a powerful influence on our understanding of psychological state and well-being. For instance, research on conformity helps explain why teenagers sometimes head to such great lengths to suit in with their social group—sometimes to the detriment of their own health and wellness.

Understanding this helps psychologists develop public health programs and treatment approaches for adolescents. These can help teenagers resist potentially harmful behaviors like smoking, drinking, and substance use.

The application of psychological science is now gaining momentum within the new world. Many of the recently made social psychologists are currently working in hospitals, government offices, business organizations and other semi academic and non academic institutions to assess, control and predict human behaviour under different settings and solve social problems.

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